Data would be received from the promotions team and through automation (as you see in the demo video below), the offers would be populated consisting of images and copy. After going through multiple reviews and approvals from merchants, this information would be released to vendors to support the Michaels website.

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Similar to the interactive ads, the same workflow went into effect to create the digital ads to display our weekly offers. But in addition, a bit more design work went into effect to create the banners and layout of the ads, week by week to support the marketing team.

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